Do you view purchasing a logo as an expense, or an investment in the future of your company?
If you view it simply as an expense, in the same category as say – FAX paper – you probably wont view it as being worth very much. If that’s the case any old logo design will do – just find the cheapest guy out there.
But if you view your logo as an investment in the overall picture of your company, then there are some things to think about when choosing what logo you will use to represent your business.
A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images are usually different from others in a similar market.
What makes a good logo design? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. It should be versatile, able to be displayed on a stamp or the side of a building and not lose any of the previously mentioned attributes. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size.
An effective logo is a way to communicate to your potential customers a part of your story. In many instances its the only way available – Its best to make it count.
Isn’t it about time you invested in a professional logo design? You can can get a free quote for a professional logo design by clicking here or you may like to look at my logo design portfolio below first.
What do you envision for your logo? A uniquely styled type font? Maybe a colorful iconic/symbolic logo that uses imagery to convey a literal or abstract representation of your organization? Contact me today to get a free consultation and quote for your new logo.